Comments on: Disasters in Marketing http://porocrom.poromenos.org/2005/04/23/disasters-in-marketing/ Your IQ drops by 5 points for each post you read, and you didn't have that much to begin with. Sat, 22 Nov 2008 10:07:43 +0000 http://wordpress.org/?v=2.5.1 By: Crommunist http://porocrom.poromenos.org/2005/04/23/disasters-in-marketing/#comment-34 Crommunist Tue, 05 Jul 2005 18:23:56 +0000 http://porocrom.poromenos.org/?p=93#comment-34 Well if the finest scientific minds in Brazil don't think that caffeine is an addictive substance, who are the scientists and researchers in North America and Europe to disagree? I mean, it's not as if they did empirical STUDIES or anything like that... oh wait... yes they did. Also, nobody said it was the end of the world. All I said was that in this market, where people consume way too much in the first place, it is a step in the wrong direction. I know it's tough to read when you haven't slept in 6 years because you're "not addicted to caffeine". I can stop pwning people whenever I want... I just choose not to! Well if the finest scientific minds in Brazil don’t think that caffeine is an addictive substance, who are the scientists and researchers in North America and Europe to disagree? I mean, it’s not as if they did empirical STUDIES or anything like that… oh wait… yes they did.

Also, nobody said it was the end of the world. All I said was that in this market, where people consume way too much in the first place, it is a step in the wrong direction.

I know it’s tough to read when you haven’t slept in 6 years because you’re “not addicted to caffeine”.

I can stop pwning people whenever I want… I just choose not to!

]]> By: myth2bust http://porocrom.poromenos.org/2005/04/23/disasters-in-marketing/#comment-31 myth2bust Sun, 03 Jul 2005 22:46:26 +0000 http://porocrom.poromenos.org/?p=93#comment-31 Over the past several months, I've read stories on how caffeinated beer is the beginning to the end of the universe… America’s social fabric has completely broken down… we’ll be seeing addicts everywhere, the potent mix of beer and caffeine will be fatal… It's gotten such a bad rep, I'd like clarify a few misconceptions here: You ask any Brazilian about mixing alcohol and caffeine, they would shrug their shoulders as if it's nothing new. "Capeta" is a very well known traditional Brazilian cocktail that's mixes vodka and caffeine (that’s right, I said vodka and caffeine!). In this case, the source of caffeine comes from 'guarana', same as the caffeinated beers that are out there. 'Guarana' is an indigenous Brazilian shrub that can contain 3~4 times more caffeine than coffee. However, unlike coffee, the source of caffeine in guarana is released slowly, so you don't feel the "surge" that comes with drinking coffee. I'm a Brazilian native who's lived there for over twenty years. During the time that was there, I've never heard of anyone being addicted to "capeta", nor was there any rehab center exclusively for "capeta" drinkers. Not to mention that the alchohol concentration in vodka is at least 5 times that of beer... yet no one I know has died by taking a shot of the cocktail, nor have they tried to use it as a means of committing suicide. Of course, any fool who drinks alcohol excessively or mixes drinking with driving will inevitably meet an undesirable fate, but that should not be singled out to the beer/guarana mix. In fact, guarana soft drinks are very popular in Brazil, even more so than cola. We Brazilians, do not see guarana as an addictive substance. To those of you who are freaking out over this caffeinated beer business, I suggest you need to do more international travel and see what's out there... after all, there IS life outside America. Adding insult to the injury, here's the recipe for "capeta": 1 to 1.5 tablespoon sweetened condensed milk 1 teaspoon honey 1 teaspoon guarana powder 1 shot of vodka (or "cachaca", the Brazilian sugar cane alchohol) ice pinch of cinnammon Mix all the ingredients, pour over ice and sprinkle w/ cinammon. Enjoy!!! Over the past several months, I’ve read stories on how caffeinated beer is the beginning to the end of the universe… America’s social fabric has completely broken down… we’ll be seeing addicts everywhere, the potent mix of beer and caffeine will be fatal…

It’s gotten such a bad rep, I’d like clarify a few misconceptions here:

You ask any Brazilian about mixing alcohol and caffeine, they would shrug their shoulders as if it’s nothing new. “Capeta” is a very well known traditional Brazilian cocktail that’s mixes vodka and caffeine (that’s right, I said vodka and caffeine!). In this case, the source of caffeine comes from ‘guarana’, same as the caffeinated beers that are out there. ‘Guarana’ is an indigenous Brazilian shrub that can contain 3~4 times more caffeine than coffee. However, unlike coffee, the source of caffeine in guarana is released slowly, so you don’t feel the “surge” that comes with drinking coffee.

I’m a Brazilian native who’s lived there for over twenty years. During the time that was there, I’ve never heard of anyone being addicted to “capeta”, nor was there any rehab center exclusively for “capeta” drinkers. Not to mention that the alchohol concentration in vodka is at least 5 times that of beer… yet no one I know has died by taking a shot of the cocktail, nor have they tried to use it as a means of committing suicide. Of course, any fool who drinks alcohol excessively or mixes drinking with driving will inevitably meet an undesirable fate, but that should not be singled out to the beer/guarana mix. In fact, guarana soft drinks are very popular in Brazil, even more so than cola. We Brazilians, do not see guarana as an addictive substance.

To those of you who are freaking out over this caffeinated beer business, I suggest you need to do more international travel and see what’s out there… after all, there IS life outside America.

Adding insult to the injury, here’s the recipe for “capeta”:

1 to 1.5 tablespoon sweetened condensed milk
1 teaspoon honey
1 teaspoon guarana powder
1 shot of vodka (or “cachaca”, the Brazilian sugar cane alchohol)
ice
pinch of cinnammon

Mix all the ingredients, pour over ice and sprinkle w/ cinammon.

Enjoy!!!

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